Travel Town Review (2025): Is This Merge Game Worth Playing?
If you’re into merge games and love seeing progress every time you play, Travel Town might be the perfect game for you. I’ve been playing it for months now, and I can confidently say this is one of the best casual mobile games I’ve come across. It’s simple to learn, visually pleasing, and filled with daily rewards and challenges that keep me coming back. In this review, I’ll break down every aspect of the game, from gameplay and events to monetization and what it’s like to play over the long term.
I’ve also put together a page where you can collect daily rewards, just head over to Travel Town Free Energy to grab the latest working energy links.
What Is Travel Town?
Travel Town is a free-to-play merge puzzle game available on Android and iOS. Your main goal is to rebuild and upgrade a seaside town by completing merge-based orders for its villagers.
You do this by combining two of the same items to create something better. Complete enough orders, and you earn coins, tools, and experience points to help restore the town. It’s a relaxing experience that lets you merge, upgrade, and watch your town grow over time.
The game is developed by Magmatic Games and is currently published by Moon Active, the same studio behind Coin Master. Since its launch, Travel Town has grown into one of the top-grossing merge games in the world.
Core Gameplay and Mechanics
Travel Town gives you a single-screen merge board filled with item producers and base-level items. When you tap a producer, it spawns items (using energy). You merge two of the same item to level them up. The goal is to create specific items that villagers request.
Each request you fulfill gives you coins and tools. The more requests you complete, the more experience you gain, and the higher your level goes. Leveling up unlocks more item producers and higher-level merge chains. This constant sense of progression is what makes the game so addictive.
There are over 500 items to discover, and each item chain leads to different end-products. Some items are decorative, others are tools or food, and each one fits into a request from one of the town’s many residents.
Managing your board is a key part of the gameplay. You’ll need to sell lower-value items or store them in your inventory to make space. It’s a balance between working on different item chains and managing limited board space.
Energy System
Energy is the most important resource in Travel Town. You need it to use item producers. Each producer tap costs energy, and once your energy bar is empty, you have to wait for it to refill, watch ads, or use diamonds to get more.
The base energy cap is usually 100, and it refills slowly over time—1 energy every couple of minutes. This limits how long you can play in one session unless you get energy from events, gifts, or purchases.
Advanced players can activate a x2 Energy Boost, where tapping a producer uses double energy but can drop higher-level items. This is useful for speeding up progress but drains your energy faster.
While this system can be frustrating, it also encourages you to plan your sessions. You can make the most of each energy point by focusing on orders that give the best rewards or event points.
Town Building and Progression
Every time you complete enough orders, you earn coins and tools. These are used to upgrade buildings in your town. You start with basic houses and shops, but as you progress, you’ll unlock new structures and areas.
Each building you upgrade has a unique visual transformation. Watching your town change from a rundown area to a fully restored seaside village is incredibly rewarding.
Upgraded buildings also unlock new producers and items. For example, upgrading the bakery might unlock a new oven producer that lets you start a new item chain based on baked goods.
The game keeps things interesting by gradually introducing new villagers, new orders, and new goals as your town expands.
Events and Challenges
This is where Travel Town really shines. There’s always something going on in the game. Events are frequent, varied, and packed with rewards. Here are the main types:
Daily and Weekly Missions
You get three daily tasks like completing orders, merging items, or collecting rewards. Each task gives you energy or coins. Complete all three, and you earn a bonus. Your progress also adds up toward a weekly reward bar.
Merge Events
These are limited-time challenges where you complete as many orders as possible or merge certain item types. You earn points to unlock rewards like chests, diamonds, and boosters. Some of these events include Firework Frenzy, Merge Madness, and Piñata Party.
Special Boards and Maps
During big events, you get access to a separate event board, like Fantasy Island or Temple Adventure. You spend event tokens earned from normal gameplay to buy decorations and progress through event stages. These boards stick around on your game map as trophies.
Seasonal Card Albums
This is one of the most fun features. During certain seasons, you collect cards from events and daily challenges to complete themed albums. Complete sets to win energy, diamonds, Joker cards, or exclusive rewards. You can even trade cards with friends.
Tournaments and Races
Sometimes, the game puts you in a leaderboard competition with other players. You score points by completing tasks or merging certain items. Prizes go to the top performers, and it’s a great way to test your strategy.
These events give you constant goals and reasons to return. Even if you’ve completed all your main orders, there’s always something else to chase.
Social Features and Friends
Travel Town added a Friends system recently, and it’s a great addition. You can add friends through a simple invite link or connect through Facebook. Once connected, you can trade duplicate cards, see your friends on leaderboards, and even partner up for events.
There’s no real-time multiplayer, but the social layer makes the game feel more connected. You can also join the official Travel Town Facebook group and Reddit communities to trade cards, share tips, and see how others are doing.
Graphics and Sound
The game looks great. It’s colorful, cheerful, and easy on the eyes. Every item is well-drawn, and the animations are smooth. When you upgrade a building, the design changes in a fun and rewarding way.
The background music is calm and relaxing. It’s not distracting, and it adds to the peaceful vibe. The sound effects when merging or completing orders are satisfying too.
In-App Purchases and Monetization
Travel Town is free to play, but like most mobile games, it offers in-app purchases. You can buy diamond packs, energy refills, card bundles, and event boosts.
The game often shows special offers or bundles, especially during events. These usually include a mix of diamonds, energy, and exclusive event items.
I’ve spent a few dollars here and there, mostly when I wanted a boost during a limited-time event. But the game never forces you to spend. You can still progress at a steady pace if you play daily and complete your tasks.
Watch ads for bonuses if you prefer to stay free-to-play. You can get extra energy, double rewards, or chest unlocks just by watching short videos.
Community and Support
The Travel Town community is active and friendly. The official Facebook group has over 1.1 million members sharing tips, trading cards, posting screenshots, and helping each other out. Reddit also has a helpful community where you can ask questions or share your progress.
The developers are active too. They post updates, run polls, and respond to player feedback. If you run into any problems, the in-game support is responsive and helpful.
Strengths of Travel Town
- Satisfying merge mechanics
- Tons of events and goals
- Beautiful visuals and smooth gameplay
- Helpful social features
- Consistent updates and developer support
- Relaxing but rewarding
Things That Could Improve
- Energy runs out too fast, especially for higher-level players
- Too many pop-up offers when you log in
- Some events feel repetitive after a while
- Late-game progress can feel slow
Final Verdict
Travel Town is more than just a casual merge game. It offers depth, regular content, and a real sense of progress that many games in this genre lack. From merging simple items to restoring a lively town, the gameplay loop feels smooth and satisfying.
If you enjoy merge games or want something relaxing to play each day, Travel Town is an excellent choice. You can play at your own pace, take part in exciting events, and watch your town grow piece by piece. With its mix of charm, challenge, and community, it’s easy to see why so many players have made Travel Town part of their daily routine.
Highly recommended.
